TYPE AND MEANING

Type-meaning-application_JP

Typography usually assocciated with male dominated field.

MEANING OF TYPE-
EYE MAGAZINE

http://www.eyemagazine.com/feature/article/the-meanings-of-type

Adrian Frutiger UNIVERS

• Munich Olympics typeface
• neutral
• more detail removed makes universal  (same goes for pictograms)
• similar typefaces – helvetica

Wes Anderson Movies FUTURA

• neutrality=contro over design

Futura – Paul Renner

Stanley Kubrik : A Space Odyssey

close spaced- make neutral

Mira Shender type